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Path to Refined marketing

Author:乔森 QUSUN   Time:2012-11-05 15:55:34

 
       The development of a good enterprise requires for perfect internal and external management, efficient team building, and mode of scientific marketing management. For above a decade of the operation and management in QUSUN, we have been committed to making a medium-and-long-term strategy that matches QUSUN’s future development. Meanwhile,On the basis of the corporate strategic planning, we continue to seek more scientific and rational marketing model for the effective management of sales, channels and customers.

       When Steve Jobs returned to Apple Inc. in 1997, Apple had the brink of bankruptcy. How could he save the company and change it into super company? The answer was the absolute focus of attention,and that of the mass of consumers and professionals in terms of consumer objects, and that of digital entertainment and home consumer market in terms of strategy, and that of the most areas we expertise in terms of competitive advantage and organizational execution..

       When facing the declining Apple Inc, Steve Jobs said:”the company has no focus, each group is doing the same thing ".”If Apple Inc wants to survive, we should have focus and do what we expertise, and have to cut the surplus projects.” “Focus implies to say no.”Only say no to a thousand things can we ensure that we will not go astray or waste too much try”.

       Therefore, Steve Jobs cancelled hundreds of software projects and most of hardware projects, including projects of monitors, printers and the most competitive Newtonlaptop computers. He clearly realized, the sole way of saving Apple Inc. was focusing on what they most enterprised and what was the most valuable for the mass customers and the most creative professionals, making them have maximum value and optimized experience, and eventually the Apple managed to succeed. Then he kept the products concise and precise and maintained the company efficient operation as well.

       Refined marketing called precision marketing, means based on the precise position, relying on modern information technology to create personalized customer communication and service system; enterprises can measure the low-cost expansion path. The ultimate pursuit of marketing is no marketing, while arriving the ultimate thinking transition is gradual accurate.

       QUSUN is in a revolution that QUSUN tries a new marketing management mode and promotes the Company is strategic transformation- precision marketing scilicet, by “attention”. This mode guarantees the long-term personalized communication with customers by ways of the advanced data technology, network communication technology, and inner part of the category operation etc., making marketing achieve measurable, adjustable precision requirements 

       Refined marketing requires us to focus on our flagship projects such as the household lighting, electrical, LED field, using our limited human, material and financial resources, making the information and the data more precise and accurate, in order to strengthen the close contact of four dimensions involving supply, planning, production, and sales, to promote them to reach a completed and connected system and to ensure the scientific and efficient operation and the wealthy executive power of enterprises to achieve the goal of low-cost sustainable development.

       As Steve Jobs said, this organization was very smooth, accurate, and easy to see, and the responsibility was very clear. All simplified, which was what I believe - focus and precise. Through the road of refined marketing, we hope responsibilities of all departments in QUSUN would be clearer; the organizational structure would become more streamlined, efficient and direct, so as to improve the operational efficiency of the entire company, to enhance customer satisfaction.